Image Credit Instgram @emmagrede
Being well-versed in talent marketing, she was well-suited to join forces with some of the world's most well-known and influential women entrepreneurs. Grede, a Brit who relocated to Los Angeles with her American husband and four kids, contends that Good American and Skims aren't celebrity brands despite their widespread popularity.
Grede studied Business Management and Marketing from 1997 to 2001 at the London College of Fashion. She began her work as a producer at Inca Productions, and then, in 2006, she moved to the multi-media fashion marketing agency Saturday Group. Grede, then 24 years old, launched the talent management and marketing agency ITB Worldwide in 2008 and has since worked with such notable designers as Vivienne Westwood, Christopher Kane, Dior, and Alexander Wang. A CEO at ITB since 2010, the company was purchased by Rogers & Cowan in 2018. She was named chairman of ITB after Good American's 2018 launch. However, she resigned from that position after the firm was acquired.
Khloé Kardashian is a businesswoman and media personality who shot to fame thanks to her appearances on the E! reality series "Keeping Up with the Kardashians," which premiered in 2007. The reality shows that Kardashian and her family star in have featured Kardashian's efforts at Good American. She has written her book and co-written another with her sisters, as well as produced her reality program (Revenge Body), two lines of cosmetics (Kardashian Glow and Kardashian Beauty), and an iPhone app (Khloé Kardashian). The three Kardashian sisters opened a Dash boutique in Los Angeles in 2006; it was shut down for good in 2018.
Good American, with headquarters in Los Angeles, promotes body positivity and acceptance through its designs. The company stocks size 00 through 24. In 2018, the company saw that a size 15 was needed because returns were primarily 14s and 16s. Also, that year, the company branched out from just making jeans to making activewear and other apparel. It markets its wares via an online store and select retailers such as Nordstrom and Selfridges.
Grede resides in Los Angeles with her husband, Jens Grede, and their two children. She is on the board of directors for Women International and the organization that helps infants and toddlers, Baby2Baby. Kardashian also calls Los Angeles home and shares custody of her daughter True with her ex-boyfriend, NBA player Tristan Thompson.
Annabel Joseph Jnr is a professional Beauty and Fashion Writer who loves to write about style, beauty, and anything related to celebrities.